With the phase-out of the net-metering scheme on January 1, 2027, the energy market is changing fundamentally. For households with solar panels it will become crucial to intelligently align generation, storage, and consumption. Whereas net metering used to be the standard, the future demands real-time optimization. Sunergy was founded to give this target group their control back. As a dedicated digital partner, Solvy supports Sunergy in building an agile ecosystem in a market that moves faster than ever.
Challenge
Sunergy operates at the heart of the energy transition. This is a world of new legislation, changing business models, and explosive demand for smart technology. The greatest challenge for Sunergy was translating the complex technology behind energy management into an understandable and scalable digital landscape.
The goal was clear: to accelerate digital growth with an architecture flexible enough to adapt to every market change. Sunergy was not looking for a one-off supplier, but rather for a structural tech partner that understands the business and dives straight into the details.
Our approach
At Sunergy, we chose a model with fixed, multidisciplinary teams. In a market that changes every month, the ability to switch quickly is the greatest gain. Our approach goes beyond development alone:
- Collaboration as an extension: Solvy is closely interwoven with Sunergy’s organization. We don’t just build from a brief, we proactively think along about how the technical architecture can support commercial ambitions.
- Long-term architecture: We design a structure that effortlessly accommodates rapid growth in the number of users and data streams, with a focus on performance, security, and connectivity with external systems.
- Integration of the value chain: We look at the full picture — from the first click on the website to deep technical connections with SlimmeRik® and the Master-EMS (Energy Management System). We ensure that all of these components communicate seamlessly with each other.
Solution
Together, we have established a broad digital platform where marketing and technology come together:
- Conversion-oriented platforms: With sunergy.nl and thuisbatterijroadshow.nl we created environments that make the benefits of smart energy management immediately clear. Visitors are not overwhelmed with technical specifications, but follow a clear customer journey focused on advice and activation.
- Integration with SlimmeRik®: This energy management system is the core of the proposition and connects solar panels, batteries, and charging stations. Solvy supports the technical streams around this system so it can switch every few seconds based on dynamic energy prices.
- Data-driven optimization: The systems are configured to store energy when prices are low and to use or sell it during price peaks. This results in maximum self-consumption and reduced grid dependence for the end user.
Result
The intensive collaboration has enabled Sunergy to operate technically independently and decisively:
- Acceleration of the innovation cycle: Thanks to the modular setup of the platforms, Sunergy can launch new labels or services (such as the Home Battery Roadshow) without burdening the existing architecture. This significantly shortens the time between a strategic idea and going live.
- High data quality at acquisition: Through smart validations in the lead flows on the websites, leads come in fully and correctly right away. This relieves the back office and speeds up the process from advice to installation.
- Prepared for new revenue models: The system is technically prepared for the imbalance market. This means Sunergy can not only help customers save energy but also actively trade on the energy market in the future when legislation permits.
You can view the result here: https://sunergy.nl/