Growth opportunities in sight.
When you survey the broader maintenance and related sectors, you'll discover not just the consumer market but also a significantly larger professional market," Stephen begins his story. "Based on the formula HORNBACH employs, we see tremendous growth opportunities in this professional market. With the HORNBACH ProfiService, we already cater to many self-employed professionals and contractors, where it's crucial for us to provide as much support as possible.
For professionals, time is truly precious because every minute spent on administration means less time available to work with their clients. When they finally have time for administrative tasks, they're often at home and it needs to be quick, convenient, and accessible, regardless of the device they use," Stephen refers to the Martini principle: Anytime, anyplace, anywhere.
To support professionals as much as possible, HORNBACH has a clear guideline: 'A professional needs a ProfiCard and easy access to the ProfiPortal. The onboarding process should be effortless and completed in a few simple steps.' Once this is done, according to Stephen, it should also be followed up well.
The requested ProfiCard is securely sent to one of the branches for pickup after onboarding. If the professional wants to set or change a purchase limit, their personal ProfiAdvisor can arrange this.