Shopify for B2C and B2B
Smart E-commerce for the Solar Energy Sector

SolarAction specializes in solar energy solutions and provides professionals with an efficient platform to quickly and easily find the right products. For the launch of their new webshop, SolarAction chose Shopify Plus due to its extensive e-commerce capabilities, such as dynamic discounts, automated workflows, and multilingual support. To integrate specific B2B needs like VAT validation and custom solutions, we developed additional apps, ensuring that Shopify Plus seamlessly fits the business market.

Challenge

SolarAction had an ambitious goal: to launch a powerful, multilingual webshop that allows both B2B and B2C customers across Europe to easily and affordably order solar products. The webshop needed to:

 

  • Be user-friendly and conversion-focused
  • Seamlessly integrate with Microsoft Business Central 365 ERP
  • Support B2B-specific functionalities, such as VAT validation and flexible payment options

 

Shopify Plus provided a solid foundation thanks to its scalability and extensive e-commerce features. To meet specific B2B requirements, we developed custom extensions, making Shopify Plus not only a future-proof choice but also outperforming other platforms like Magento and PrestaShop.

SolarAction

The Solution

To optimally support SolarAction, we developed an international, multilingual Shopify Plus webshop that serves both the B2B and B2C markets. Some of the key custom solutions we integrated:

 

  • Automated B2B Verification – Fast and reliable validation of business customers
  • Buy Now, Pay Later Option – Flexible payment options for companies
  • Seamless ERP Integration – Order and logistics processes directly connected to Microsoft Business Central 365

 

These solutions ensured that the existing logistics and order processing remained unchanged while seamlessly integrating the webshop with familiar back-office processes. The result? An efficient, scalable, and immediately deployable international webshop.

Webshop

View the result at: solaraction.com

Shopify offers powerful features such as discounts, automation, and multilingual support, making it ideal for a quick and efficient launch. For specific B2B needs, such as VAT validation and customization, we develop additional apps. From an e-commerce perspective, Shopify stands head and shoulders above Magento and PrestaShop.

Aurélien, E-commerce manager SolarAction